Launching an Effective Business Development Strategy

When you think of a "Startup Marketing Agency," you probably think of an exceptionally small boutique outfit that is solely devoted to helping new companies launch and grow. Or, you might imagine a tiny agency tucked away in a corner of a bustling city or college town, with a tiny staff and a penchant for quirky, cutting-edge work. Or maybe you think of an agency that is run by seasoned executives who work only with well-known clients. No matter which image comes to mind when you think of a Startup Marketing Agency, there are actually a number of agencies and individuals out there--and they have all been designed to fill a very specific role.

What does an agency specializing in startups do? They understand how Startup companies work, what they can and cannot do, and what kind of creative solutions they need. A good agency will work with a startup company in many ways.  Jelloow  will help define its mission, help the company decide which tactics are right for it, and help provide the kind of creative branding that a startup simply can't get on its own. But what does a startup marketing agency do specifically?

The agency should begin by focusing on its core business goals. This will help guide every aspect of the creative campaigns it provides. The goals of a startup marketing agency should include: identifying new market niches, identifying existing market niches, creating brand identity for products and services, and creating business-critical campaigns. A great agency will also focus extensively on building relationships with key influencers.

After completing its core business goals, a good startup marketing agency will then develop unique, captivating marketing strategies. The strategies developed should be in line with the business goals of the company. Such a campaign will have a number of components. One of the components should be a comprehensive and compelling marketing strategy. For example, a company could utilize an SEO-focused campaign to increase website visibility in major search engines like Google and Yahoo.

Once the company determines which tactics will be best suited for its target market, a campaign should be developed. However, not all tactics will be the same. In  Jelloow  for a campaign to be successful, a startup marketing agency must create unique tactics that are not being used by competitors. In addition, the agency must use relevant and proven tactics during each step of the creative development process.

A startup marketing agency also needs to be involved in the inbound labs and testing phases of a new product launch. Some startups may feel more comfortable outsourcing the inbound lab testing phase. However, such an option can lead to poor product testing results. Instead, the agency should invest in or build a team of inbound researchers. The researchers will be responsible for performing a series of surveys on existing and potential customers.

When developing marketing tactics for startups, the goal is to build an effective business development team. A startup marketing agency must include members from each department of a business development team in its arsenal. In addition, the business development team should include members who have experience in launching similar campaigns as well as seasoned executives.

The startup marketing agency must focus on developing relationships with key influencers. Influencers have a significant impact on the success or failure of a marketing campaign. By working with influential influencers, the agency will gain access to people who are passionate about the products and services offered by the company. These individuals may help the agency achieve more success and may provide valuable business development advice.